The thing inside of us that makes us go up is our attitude.

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Seth's Blog
Seth Godin's Blog on marketing, tribes and respect

  • Off stage
    I wonder what Carole King is up to? Did that kid who was in your third-grade class ten years ago get into his first choice of college? How did that couple that had a squabble in your store last week settle their argument? We don’t notice people when they’re not in front of us. Of […]

  • Maintainers
    School trains people to work as maintainers. “The sculptures are all here in the gallery, make sure they are still here at the end of the shift… The floor is clean when you start, make sure it’s clean when you finish… The policy manual has seven rules in it, please don’t break them… The next […]

  • The difference between memorization and learning
    In order to learn something, you must understand it. You might become so insightful and facile with the ideas that it appears you’ve memorized them, but that’s just a side effect. Rote memorization can be done in some fields, and you can even recite what you’ve memorized to someone else who can memorize it. For […]

  • “As a technologist…”
    If two people are having a discussion about the resilience of the food chain, and one says, “as a farmer…” it’s likely that this statement carries some weight. The same goes for the opinion of an admiral if we’re talking about naval operations, or a copy editor if we’re talking about grammar. The question is: […]

  • 741741 — To be seen
    A few years ago, Nancy Lublin discovered something obvious. Nancy was the CEO of, the largest teenage charity in the world. In order to keep up with its members, Dosomething shifted their communications from email to texting (yes, that’s obvious, but that’s not what she discovered). Monitoring the effectiveness of the texts, she realized […]

  • The right tool
    Umbrellas are a fabulous invention. You can use one when you need it, but you shouldn’t confuse it with a grapefruit. Just because something is handy doesn’t mean it’s the right tool for the job.

  • What are the margins for?
    A publisher recently sent me a 1,000 page book. The paper was perfect in its balance between opacity and thinness, but the margins were too small. The production designer made a choice–push the text all the way to the edges, allowing the book to shave 20 or 30 pages in length. Sensible. Except now, every […]

  • Slack rules of life
    Create a new channel for every project. Invite the right people to join the channel to work on it. Every project has a beginning, and it has an ending as well. Don’t start a channel if you’re not prepared to end it. When a project isn’t helping you reach your longer-term goals, leave the channel. […]

  • All or some?
    When we’re wrestling with outsourcing project work, a key question is: Do we give someone the entire project, or do we break it into pieces? Should you have the architect also handle the budgets, the materials, the labor, the permits–all of it? Or should you project manage the thing and hire people for each discrete […]

  • Annoyed
    Does being annoyed serve any useful purpose? If it does, are there classes you can take or experiences you can pay for that help you become annoyed? We have gyms to get fit and mindfulness exercises to get calm, but I’m not sure I’m seeing a widespread movement toward seeking annoyance. So, if being annoyed […]