The thing inside of us that makes us go up is our attitude.
Seth Godin's Blog on marketing, tribes and respect
Seth Godin's riffs on marketing, respect, and the ways ideas spread.

  • The placebo ratchet
    A placebo that works becomes more powerful. Which makes it more likely to work next time. It's that simple, but it's magic. Placebos work for two reasons: The confidence they create makes it more likely our body will respond, our...
           


  • A slow motion trainwreck
    We like the flawed hero, bad behavior, tragedy and drama in our fictional characters. Batman and Deadpool sell far more tickets than Superman does. If we use social media to attract a crowd, we will, at some level, become a...
           


  • The words that work
    We're bad at empathy. As a result, when we're arguing a point with someone, we tend to use words and images that work on us, not necessarily that help the other person. So, if you want to understand how to...
           


  • Powerful metrics with hidden variables
    What factors lead to a search result showing up on page 1 or page 5 of Google? What about the popularity bar in iTunes? How does it work? Who decides what your salary is compared to the person down the...
           


  • You'll pay a lot, but you'll get more than you pay for
    That's as useful a freelancer marketing strategy as you can fit in a single sentence.
           


  • How to give a five-minute presentation
    Give a four-minute presentation and take your time. The alternative is to try to give a six or seven-minute long talk in five minutes. To rush. To get flustered. To go over your time. To act in a way that...
           


  • Character matters (if you let it)
    Choosing to develop character is difficult, because it requires avoiding the shorter, more direct path. It can be slow, expensive and difficult work. And rewarding character is difficult as well, because someone is probably offering you an alternative that's cheaper...
           


  • What happened and what will you add?
    Is it outside of the canon? The internet, with instant access to all known history and science, was supposed to help us all get in sync, to understand what we knew for sure. But of course, when everyone has a...
           


  • On taking a hint
    Hints are free. You're welcome to take them and use them to do better work. Often, the real truth is wrapped in a hint, because a direct statement is too difficult, it feels too risky. Unwrapping the hint to find...
           


  • What do advertisers want?
    You can't be thoughtful about culture without thinking about media, and you can't think about media without thinking about who's paying for it. Advertisers (mostly) want mass. They'd like the SuperBowl, the home page of Google, the shortest route to...