The thing inside of us that makes us go up is our attitude.
Seth Godin's Blog on marketing, tribes and respect
Seth Godin's riffs on marketing, respect, and the ways ideas spread.

  • The drip
    Change, real change, is the result of focused persistence. It's easy to get a bunch of people sort of excited for a little while. The challenging part, and the reason that change doesn't happen as often as it should is...
           


  • More like us
    When we come to a fork in our personal or professional or civic life, we get to make a choice. And often that choice is easier when we have a benchmark, a model to follow. You can decide to get...
           


  • A point of view
    That's the difference between saying, "what would you like me to do," and "I think we should do this, not that." A point of view is the difference between a job and a career. It's the difference between being a...
           


  • Rules for working in a studio
    Don’t hide your work Offer help Ask for help Tell the truth Upgrade your tools Don’t hide your mistakes Add energy, don't subtract it Share If you're not proud of it, don't ship it Know the rules of your craft...
           


  • Where would we be without failure?
    Failure (and the fear of failure) gives you a chance to have a voice.... Because failure frightens people who care less than you do.
           


  • Modern laziness
    The original kind of lazy avoids hard physical work. Too lazy to dig a ditch, organize a warehouse or clean the garage. Modern lazy avoids emotional labor. This is the laziness of not raising your hand to ask the key...
           


  • The minimum critical mass
    For your idea to spread, your app to go viral, your restaurant to be the place, it's likely you'll need to hit critical mass. This is a term from physics, describing the amount of plutonium you need in a certain...
           


  • The big squeeze
    There are more truck drivers in the US than just about any other occupation. For a long time, unionized truck drivers benefitted from work rules, healthcare, vacations, etc. It wasn't an easy job to get, but it was a career....
           


  • Reading at work
    Most organizations think nothing of having twenty valuable employees spend an hour in a meeting that's only tangentially related to their productive output. But if you're sitting at your desk reading a book that changes your perspective, your productivity or...
           


  • How does the ball know?
    "Follow through." That's the advice you'll hear in golf, in tennis and in baseball. That your follow through changes everything. But how can it? After all, the ball is long gone by the time you're done with your swing. Here's...