The thing inside of us that makes us go up is our attitude.
Seth Godin's Blog on marketing, tribes and respect
Seth Godin's Blog on marketing, tribes and respect

Seth Godin's Blog on marketing, tribes and respect
  • The two simple secrets to good ideas
    Secret #1 is the biggest one: More bad ideas. The more bad ideas the better. If you work really hard on coming up with bad ideas, sooner or later, some good ideas are going to slip through. This is much easier than the opposite approach. Secret #2 is more important: Generosity. It's much easier and […]
           


  • Cold yeast
    Almost every element of good bread happens long before it goes into the oven. Too often, we spend our time and effort on the exciting last step. And too often, we forget to spend our time and attention on the preparation that’s a lot less urgent or glamorous, but far more important. Poor preparation is […]
           


  • The trap of insightful selection
    “Which one do you want?” There were 100 quarts of strawberries at the farmer’s market yesterday. In answer to the farmer’s question, the person ahead of me in line spent a full minute looking them all over before picking one. The thing is: 90% of the strawberries in a quart are hidden from view. They’re […]
           


  • The danger of “not good enough”
    That’s how we choose who to work with. We want someone who’s good at their job. And the ones we pass up are usually labeled as, “not good enough.” And we label ourselves as well. “I’d like to do that sort of work, but I’m not good enough.” This is obviously a trap. In almost […]
           


  • Better and different
    Digital analogs only work when they’re better and different, not when they’re almost the same. Chat isn’t the same as chatting. Email isn’t a replacement for mail. Video conferencing isn’t just like being in a real conference… There’s still plenty of room for digital innovations to impact our world. But they won’t simply be a […]
           


  • Better together
    An ideal project is one where the users are better off if others are using it too. The train to the plane in Oslo is a great example. It’s faster, easier and nicer than driving. Its existence belies the argument for selfish chaos. The same is true for the connected phone system. We all benefit […]
           


  • How far behind?
    Should you give up? There are people who have read far more books than you have, and you will certainly never catch up. Your website began with lousy traffic stats, in fact, they all do. Should you even bother? The course you’re in–you’re a few lessons behind the leaders. Time to call it quits? Quitting […]
           


  • In defense of handshakes
    It seems to be getting more difficult to trust that someone is going to do what they say they said they were going to do. “It was a misunderstanding.” “That’s not what I said.” “So, sue me.” When local newspapers disappear and can’t keep a close watch on the government, it turns out that costs […]
           


  • Learning from the factory/dealer divide
    Car factories are a bit of a miracle. They make a complex, expensive device, and they do it close to perfectly. People love their cars, and regularly buy new ones long before they need to. It’s a largely solved engineering problem. On the other hand, car dealerships are a disaster. No one likes them. They’re […]
           


  • Stretching
    There are two polar opposites: Staying still and Breaking. It's easy to visualize each end of the axis, whatever the activity. In between is stretching. Stretching is growth. Extending our reach. Becoming more resilient, limber and powerful. Stretching hurts a bit, and maybe leaves us just a little bit sore. But then, tomorrow, we can […]