The thing inside of us that makes us go up is our attitude.
Seth Godin's Blog on marketing, tribes and respect
Seth Godin's Blog on marketing, tribes and respect

Seth Godin's Blog on marketing, tribes and respect
  • The exaggeration of small differences without a difference
    “What should we do with all the left-handed people?” “There are far too many people in this organization who wear glasses. It’s hurting our ability to compete.” Here’s a simple trick: Every time you consider identifying a group to exclude, overlook or fear, every time you consider naming your football team after an ethnic or […]
           


  • The two “Harvard problems”
    In many fields, there’s a big name. The exclusive slot. The top ranking or badge. This is being a top 10 podcast, or on a certain bestseller list or working at a specific sort of company… The first Harvard problem is erroneously believing that you deserve it. This is the kid who has neither the […]
           


  • Difficult decisions
    These are the decisions that are forced on us, the ones that feel unfair, the ones where there are no seemingly good outcomes. How to proceed? Acknowledge that it sucks. That you’d rather not be in this situation. That it’s not what you hoped for. You can return to this step as often as you […]
           


  • Alcohol vs. cannabis marketing
    [There’s a lesson here for all marketers—legacy brands have clouded our understanding of what marketing can do today…] US prohibition ended in 1933. After that, there was a gold rush that led to the creation of dozens of billion dollar brands. 80 years later, the prohibition against pot is ending in various places throughout North […]
           


  • Price and satisfaction
    You don’t need to read many reviews to realize that the correlation between price and satisfaction isn’t what you might have guessed. It’s super rare for someone to write, “5 stars. The product wasn’t perfect, it wasn’t exactly what I needed, but it was really cheap, so, good job!” In fact, things that are free […]
           


  • “Summer’s almost over”
    When I was a kid, my mom would start saying that in mid-July. I think she meant well. Summer is a great time to stand back, to chill out, to spend an entire day or a week producing little or nothing and simply breathe. But she was reminding us that regardless of our internal clock, […]
           


  • Reality-based reality
    It’s ever easier to weave our own reality, to find a bubble and to reinforce what we believe with what we hear. We can invent our own rules, create our own theories, fabricate our own ‘facts’. It turns out, though, that when your reality is based on actual reality, it’s a lot more stable and […]
           


  • Worth paying for
    When you bring a product or service to the free market, the market decides what it’s worth. If you don’t want to be treated like a commodity (a race to the bottom), there are two paths: Through scarcity: This is worth extra because there’s not a lot of it or we’re the only one who’s […]
           


  • The truth about logos
    Here’s a simple test: Ask a few people to name a logo they like. With very few exceptions, people will choose a logo that’s associated with a brand they admire. That’s because what makes a good logo is a good brand, not the other way around.
           


  • The wrong bus
    Your first mistake was getting on the A53 bus, the one that goes crosstown instead of to where you're going. Mistakes like this happen all the time. The big mistake, though, the one that will cost you, is staying on that bus. I know it wasn't easy to get on the bus. I know you […]