The thing inside of us that makes us go up is our attitude.
Seth Godin's Blog on marketing, tribes and respect
Seth Godin's Blog on marketing, tribes and respect

Seth Godin's Blog on marketing, tribes and respect
  • Learning without doing
    It’s certainly possible. But it’s unlikely you could learn to ride a bike by watching a lot of videos about it. Or teach a toddler to walk. In fact, it’s unlikely that you could learn to sell, to design useful objects or to solve interesting problems either. You can try to learn without doing. But […]
           


  • “Here we go again”
    We all say that to ourselves. The question is: when do you say it? Do you say it when you're being rejected, failing, stuck, panicked, overwhelmed or alone? Or do you say it when you're engaged, winning, changing things and in the groove? Because the more you rehearse this feeling, the more it's going to […]
           


  • Mirror, mirror
    When you see someone walking down the street with new sunglasses on, do you stare at them? Really stare at them, from every angle? If you're fortunate enough to have a selfie with President Obama, with Bono or with Sarah Jones, what do you look at when you look at the picture? Do you focus […]
           


  • In and of itself
    Culture is changed by design, and design by culture. There are things that look ‘right’, and others that don’t. We notice the mistyped word, the straight quote, the lousy kerning. But then, the paradigm shifts. An illuminated manuscript and a dime-store novel are both books, but neither would look right to someone accustomed to the […]
           


  • Useful constructs
    We find knowledge (and express it) by dividing the world into grids and segments, and explaining how this organization works. The periodic table is a useful construct. Useful constructs are replicable and they’re predictive. If I tell you the rules needed to organize the elements, you’ll come up with the same table as every other […]
           


  • Organized for browsing
    In the traditional world, most things are organized so you can find them when you’re looking for them. That’s why you keep your tools in your tool chest and the forks in the silverware drawer. That’s why books are stored in alphabetical order, by author. But in the digital world, finding is easy. Type what […]
           


  • Podcasting is the new blogging
    Not as a way to make big dollars (blogging didn’t do that either). But as a way to share your ideas, to lead your community, to earn trust. Podcasting is a proven technology that is still in its infancy. It’s an open mic, a chance for people with something to say to find a few […]
           


  • Considering the vacancy tax
    Landlords are notorious for having a bias toward raising the rent. They’re in it for the long haul, they’ve seen downturns before, and while they’re quick to raise rents in good times, they are loathe to lower rents, even if it means sitting with an empty storefront for months at a time. While this math […]
           


  • Two money mistakes that founding CEOs make
    Raising too little. And raising too much. The typical go-go small business goes out and raises $200,000 or $400,000 in equity, usually from friends, family and amateur investors. Maybe a bit more or less. This is a danger zone. This is funding for your expenses and your salary and it will rarely pay off for […]
           


  • A fist in search of a face
    If you want to cherry pick to make an argument, no doubt, you'll be able to find some cherries. And if you want to pick a fight, no doubt you'll find someone (or something) to have a fight with. Changing a mind is different than having an argument. Persuasion takes patience, skill and insight, not […]